You Recently Began Working as the Marketing Director for a Nonprofit

question 167

Multiple Choice

You recently began working as the marketing director for a nonprofit organization. Prior to this role, you always worked in for-profit organizations. You immediately recognize that marketing in a nonprofit environment is dramatically different than marketing in a for-profit environment. Which of the following statements is true regarding the differences in marketing in a nonprofit versus a for-profit environment?​

• A)Nonprofit organizations usually deal more with ideas and services than with goods.
• B)Pricing strategies of nonprofit organizations are designed to match costs with revenues.
• C)Distribution decisions are the same in both types of organizations.
• D)Marketing ideas and concepts are more abstract in for-profit organizations.
• E)For-profit marketing offers greater opportunities for creativity than nonprofit marketing.

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Definitions:

Skepticism

An attitude of doubting the truth of something, such as claims, statements, or the authenticity of an event.

Natural Science Inquiry

A methodological approach to investigating phenomena in the natural world through observation, experimentation, and hypothesis testing.

Empirical Reasoning

The process of reasoning based on observed and measured phenomena, used to form conclusions that are based on empirical evidence.

Heuristic

A practical approach or method used to solve problems quickly or to make judgments, based on experience and less-than-complete data.