Scenario 14

question 50

Multiple Choice

Scenario 14.1 Use the following to answer the questions.Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns
-Refer to Scenario 14.1. If Liz Claiborne were to distribute their Kate Spade brand through its company-owned stores and through wholesalers, to major department stores, then Liz Claiborne would be using ____ distribution.

• A)intensive
• B)vertical
• C)horizontal
• D)dual
• E)exclusive

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Definitions:

Common

Occurring frequently or widely accepted, shared by, coming from, or done by more than one.

Eclectic

Selecting or adopting elements from a variety of sources, systems, or styles, especially in reference to therapeutic techniques.

Methods

Systematic and structured procedures or techniques used in research, experimentation, or observation to obtain and analyze data.

Individual Case

An in-depth analysis or investigation of a single subject, unit, or event, often used in psychological, sociological, or medical research to gather detailed information.