Cassie and Julian Both Are Buying New IPhones This Week

question 185

Multiple Choice

Cassie and Julian both are buying new iPhones this week. Cassie goes to the Apple store because she wants to actually see the phone before she makes a final decision. Julian knows that he does not need to see the phone, because he just wants to update from his older version. Cassie is purchasing her phone through_____, while Julian is purchasing his through ___.

• A)an indirect-marketing channel; the most efficient channel of distribution.
• B)the most common type of marketing channel; an indirect channel.
• C)a retailer; a direct-marketing channel.
• D)a business-to-business channel; a direct-marketing channel.
• E)a retail channel; an indirect-marketing channel

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Definitions:

Homeostasis

The process by which biological systems maintain a stable internal environment despite changes in external conditions.

Drive

An innate, biologically determined urge to attain a goal or satisfy a need.

Delay Gratification

The ability to resist the temptation for an immediate reward and wait for a later, often greater reward.

Delay Gratification

The capacity to withstand the urge for an instant gratification in favor of a future reward.