Apple Makes Its Computers Available Through Its Own Stores, Its

question 105

Multiple Choice

Apple makes its computers available through its own stores, its website, and some major retailers. This is an example of

• A)dual distribution.
• B)vertical integration.
• C)horizontal integration.
• D)tying agreements.
• E)exclusive dealing.

Comprehend the challenges in evaluating and marketing services due to their intangible nature.

Identify the four unique elements of services: intangibility, inconsistency, inseparability, and inventory.

Understand the role and growth of services in the economy.

Recognize strategies for addressing the inconsistency and inseparability challenges in service delivery.

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Definitions:

Outcome Goal

Objectives that focus on the end result or achievement rather than the process used to get there.

Social Factors

Environmental influences that affect individual behavior and social interactions, including cultural, economic, and political circumstances.

Leadership Style

Refers to a leader's manner of providing direction, implementing plans, and motivating people.

Group Size

A factor affecting group dynamics, where the number of members can influence the group's behavior, effectiveness, cohesion, and individual contributions.