Scenario 14

question 16

Multiple Choice

Scenario 14.1 Use the following to answer the questions.Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1. Liz Claiborne, Inc. uses which type of channel of distribution for its premium brands?

• A)A short, direct channel
• B)A long, direct channel
• C)Dual distribution
• D)Horizontal integration
• E)Intensive distribution

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Definitions:

Children

Individuals who are not yet at the age of puberty or have not reached the legal adulthood age.

Companionate Love

A form of love characterized by deep affection, friendship, and emotional intimacy, often found in long-term relationships.

Passionate Love

Passionate Love is a state of intense longing for union with another, characterized by a high degree of physical arousal and emotional investment.

Transition

Describes the process or period of changing from one state or condition to another in various contexts such as social, physical, or emotional.