Scenario 14

question 217

Multiple Choice

Scenario 14.1 Use the following to answer the questions.Liz Claiborne, Inc. markets several different brands, under their own Claiborne name label, as well as others. Their primary brands, such as Liz Claiborne, Liz & Co, and DKNY, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. Their wholesale-based brands division is positioned as customer-focused and cost-efficient. Their premium brands division includes labels such as Kate Spade, Juicy Couture, and Mexx. These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 14.1. Which of the following is most likely the primary factor Liz Claiborne, Inc. used when selecting the marketing channel for its Juicy Couture brand?

• A)characteristics of the intermediaries
• B)product attributes
• C)type of organization
• D)marketing environmental forces
• E)competition

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Definitions:

Impact Statement

A written or oral statement made to convey the effects or consequences of an action or event, often from a personal perspective.

PTSD Treatments

Therapeutic interventions aimed at relieving symptoms of Post-Traumatic Stress Disorder, including cognitive-behavioral therapy, exposure therapy, and medication.

EMDR

Eye Movement Desensitization and Reprocessing, a psychotherapy treatment designed to alleviate the distress associated with traumatic memories.

Cognitive Processing Therapy

A form of cognitive behavioral therapy that aims to help individuals recover from post-traumatic stress disorder and related conditions by challenging and modifying unhelpful beliefs related to the trauma.