Scenario 15

question 80

Multiple Choice

Scenario 15.1 Use the following to answer the questions.Landry Restaurants, Inc. owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase t-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through "Build-a-Dino" by the "Build-a-Bear" franchise.
-Refer to Scenario 15.1. The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe.

• A)product lines
• B)retail positioning
• C)scrambled merchandising
• D)atmospherics
• E)category management

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Definitions:

UML Class Diagram

A type of diagram in Unified Modeling Language that shows the structure of a system by illustrating classes, their attributes, operations, and the relationships among objects.

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Methods defined within a class that describe the behaviors or actions that objects of the class can perform.

UML Class Diagram

A static structure diagram within the Unified Modeling Language (UML) that illustrates a system's architecture by depicting its classes, attributes, and the connections among those classes.

Public Access

A modifier in Java that allows members (methods or variables) of a class to be accessed from any other class.