You Represent a Group of Investors Who Are Exploring Alternatives $\bullet$

question 196

Multiple Choice

You represent a group of investors who are exploring alternatives for entering the retailing business. Many of these investors have significant past experience working for other retailing companies and they realize the retailing business is very competitive. They also realize there is a high failure rate for startups in this industry. They ask you recommend a retailing strategy that would meet the following criteria:
$\bullet$ No storefront would be needed
$\bullet$ No personal selling would be needed
$\bullet$ No traditional store operating expenses are necessary
$\bullet$ Customers can place orders via the Internet, telephone or mail
$\bullet$ Low operating expenses and limited customer service required
Which of following retailing strategy are you going to recommend they use?
​

• A)Telemarketing
• B)Automatic vending
• C)Direct selling
• D)Television home shopping
• E)Catalog marketing

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Definitions:

Public Health

The discipline and application of safeguarding and enhancing a community's health through preventive healthcare, education on health matters, management of infectious diseases, implementation of hygiene practices, and surveillance of environmental risks.

Grand Juries

A group of citizens tasked with determining whether there is enough evidence to indict a suspect and proceed to trial.

Guilt

A feeling of responsibility or remorse for some offense, crime, wrong, etc., whether real or imagined.

Probable Cause

Any essential element and/or standard by which a lawful officer may make a valid arrest, conduct a personal or property search, or obtain a warrant.