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Why Is a Store's Location One of the Most Important

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Why is a store's location one of the most important strategic retailing decisions?


Definitions:

Simultaneous Game

A game in game theory where all players make their decisions and moves at the same time without knowledge of the other players' choices.

Payoff

The outcome or reward received as a result of a particular action or decision, often used in the context of games or economic scenarios.

Cooperative Strategy

A cooperative strategy is a collaborative effort between businesses or organizations to achieve a mutual goal or advantage.

Efficient Outcome

A situation where resources are allocated in a way that maximizes net benefits to society and cannot be improved upon by making any one individual better off without making someone else worse off.

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