What Is a Store's Image, and How Does It Affect

question 97

Essay

What is a store's image, and how does it affect retailing strategy decisions?

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Definitions:

Situation

Refers to a set of circumstances or a scenario within which individuals find themselves, affecting their decisions and actions.

Participative Leader

A person in charge who shares decision making with group members.

Morale

Refers to the emotional or mental condition with respect to confidence, enthusiasm, and loyalty of a person or group, especially in the context of work or team environments.

Poorly-Motivated

Describes individuals or groups that lack the drive, enthusiasm, or interest to perform tasks or pursue goals.