Identifying an Unserved or Underserved Market Segment and Serving It

question 28

Multiple Choice

Identifying an unserved or underserved market segment and serving it through a strategy that is distinguished in the mind of the consumer is called

• A) the marketing concept.
• B) the wheel of retailing.
• C) retail positioning.
• D) targeted retailing.
• E) scrambled merchandising.

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Definitions:

Double-Barreled

A characteristic of questions or issues that involve multiple aspects, which can confuse the responder or complicate the response.

Simplistic

Describes something that is overly simplified, lacking in complexity or nuance.

Loaded

Often relates to questions or statements designed to elicit emotional responses or contain an implicit assumption.

Yea-Saying

The tendency of respondents to agree with statements or questions regardless of their actual opinion, often leading to bias in survey responses.