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Sophia Is the New Marketing Manager for a New Line

question 29

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Sophia is the new marketing manager for a new line of laptop, MP3, and smart phone accessories made by the company, Skull Candy. These accessories are trendy, colorful, and more expensive than others on the market . After considering the target market for the products, Sophia has decided not to use marketing-related activities conducted on the telephone, called _____, and instead use _____, a type of nonstore retailing.


Definitions:

Economic Growth

An increase in the capacity of an economy to produce goods and services, compared over a period of time.

Total Output

The total quantity of goods or services produced by a firm or economy in a given period.

Economy

A system of production, distribution, and consumption of goods and services among individuals and businesses in a certain area or country.

Increasing Rate

A situation or condition where there is a rise in the percentage or level of a particular economic variable or indicator over a designated period.

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