Scenario 15

question 69

Multiple Choice

Scenario 15.2 Use the following to answer the questions. Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers. Refer to Scenario 15.2. When Lands' End sells its products through a catalog or the Internet, it is most likely a(an) ____, selling through ____.

• A) off-price retailer; direct marketing
• B) mass merchandiser; retail outlets
• C) retailer; direct marketing
• D) specialty retailer; retail outlets
• E) category killer; direct marketing

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Definitions:

Somatosensory Cortex

A region of the brain responsible for processing sensory information from various parts of the body, including touch, temperature, and pain.

Stimulation Probe

A device or tool used to apply electrical or sensory stimulation to a part of the body for diagnostic or therapeutic purposes.

Tingling

A sensation of slight prickling, stinging, or numbness, often indicating a minor irritation or the beginning of a sensory experience.

Somatosensory Cortex

A region of the brain in the parietal lobe that processes sensory information from the body, including touch, temperature, and pain.