Scenario 15

question 90

Multiple Choice

Scenario 15.2 Use the following to answer the questions. Lands' End offers clothing and accessories for all members of the typical household. For many years, the products were sold only through catalogs. Later, they were available through the company on its Internet website. In the past few years, Lands' End has partnered with Sears to offer selected Lands' End products inside of Sears retail stores. This move by Lands' End has been criticized by some marketers because it was thought that the Lands' End products were superior in quality to those that are available in Sears stores. Additionally, the products available in Sears stores include Craftsman tools, lawn care equipment, and household appliances, which are not Lands' End types of product lines. This may create mixed messages about Lands' End to prospective customers.? Refer to Scenario 15.2. The move to sell Lands' End products inside of Sears' stores may lead to potential problems with the customer's perception of Lands' End quality, in part due to the functional and psychological picture in the consumer's mind of Sears' stores. This picture is called the ____ of Sears.

• A) store location
• B) atmospherics
• C) product depth
• D) store image
• E) interior persona

---

Definitions:

National Child Labor Committee

An American organization founded in 1904 with the aim of abolishing child labor, seeking to promote laws and policies that protect children from exploitation in the workforce.

Reform Efforts

Actions or movements aimed at making changes in societal structures or policies to improve conditions.

Opposed

To be against or in contrast with an idea, proposal, or entity, expressing disagreement or resistance.

Juvenile Court System

A specialized court system dealing with minors who are accused of violating the law, focusing on rehabilitation and parental responsibility rather than punishment.