When McDonald's Uses the Monopoly Game in Which Customers Receive

question 53

Multiple Choice

When McDonald's uses the Monopoly game in which customers receive game pieces with each visit and try to assemble a set of properties to win prizes, McDonald's is utilizing

• A)sales promotion.
• B)advertising.
• C)guerilla marketing.
• D)personal selling.
• E)public relations.

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Definitions:

Power Distance

is a cultural dimension that describes the degree to which less powerful members of a society accept and expect power to be distributed unequally.

Unequal Power

A situation or relationship where power is distributed unevenly among individuals or groups, often leading to domination and subordination.

Communal Sharing

A form of social relationship where members of a group emphasize their common identity and treat each other’s resources and welfare as common.

Market Pricing

The process by which prices of goods and services are determined in a market system, based on supply and demand dynamics.