Scenario 16

question 121

Multiple Choice

Scenario 16.1 Use the following to answer the questions.When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, then a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 16.1. Which of the following is not an integrated communications tactic used by Toyota?

• A)word-of-mouth communication
• B)advertising
• C)publicity
• D)personal selling
• E)sales promotion

Explain the impact of cultural differences on communication practices and perceptions.

Understand the theories related to perception formation, including attribution theory and implicit personality theory.

Describe the difference between the halo effect and the horn effect.

Apply perception theories to analyze interpersonal and intercultural communication scenarios.

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Definitions:

Legal Research

The practice of finding and gathering relevant information to aid in making legal decisions, such as laws, judicial decisions, and past legal rulings.

Technical Difficulties

Issues or problems encountered in the use of equipment, systems, or technological features, causing limitations or failures in performance.

Extension

The act of lengthening the time or term of something, such as a deadline or a contract.

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