Alton Is Reading a Magazine Ad for a New Cologne

question 161

Multiple Choice

Alton is reading a magazine ad for a new cologne. In the ad, he sees little more than a photo of a man riding horseback on a beach, and the name of the new cologne, Rugged. In this situation, Alton is a ___, one who ___.

• A) sender; encodes
• B) receiver; decodes
• C) source; encodes
• D) receptor; decodes
• E) channel member; decodes

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Definitions:

Profitability

Profitability measures a company's ability to generate earnings as compared to its expenses and other costs incurred during a specific period.

Return on Common Shareholders' Equity Ratio

A measure of profitability that calculates how much profit a company generates with the money shareholders have invested, focusing on common shareholders.

Marketability

The ease with which a product can be sold or a security can be bought or sold in the market without affecting its price.

Profitability

An indicator of how profitable a company is relative to its total assets, demonstrating the efficiency with which a company can generate profit from its operations.