Retro64 Distributes Free Downloadable Versions of Its Computer Games for a Very

question 163

Multiple Choice

Retro64 distributes free downloadable versions of its computer games for a very short time. These efforts have a primary promotional objective of

• A) encouraging product trial.
• B) stimulating demand.
• C) identifying prospects.
• D) creating awareness.
• E) reducing sales fluctuations.

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Definitions:

American Business Culture

Refers to the customs, behaviors, and values that the business community in the United States follows, emphasizing individualism, competition, and a market-driven economy.

Intellectual Property

Legal rights assigned to inventions, designs, artistic works, and symbols, protecting them from unauthorized use.

Unauthorized Use

is the access or use of a resource, device, or property without permission from the owner or governing body.

Copyrights

Legal rights given to creators for the protection of their original work, preventing unauthorized use.