Public Relations

question 25

Multiple Choice

Public relations

• A) should be used mostly to counteract any competitive promotions or negative publicity.
• B) is an element of promotion that should be handled on a continuous basis.
• C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
• D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
• E) is generally not given much weight because the information is generated by the company itself.

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Definitions:

Poor Credentials

Refers to qualifications, certifications, or experiences that are considered inadequate or less respected within a professional context.

Reasonable Idea

A thought or suggestion that is sensible and likely to be accepted or agreed upon by most people.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.

Poorly Qualified Speaker

A poorly qualified speaker lacks the expertise, skills, or knowledge required to effectively communicate or present on a particular topic or to a certain audience.