Subway Is Conducting a Contest in Which Customers Are Asked

question 168

Multiple Choice

Subway is conducting a contest in which customers are asked to name a new sandwich. The winner gets a free sandwich each day for one year and an appearance in one of the company's TV commercials. This contest illustrates Subway's use of the ____ elements of the promotion mix.

• A)Advertising
• B)Personal selling
• C)Sales promotion
• D)Public relations
• E)Telemarketing

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Definitions:

Fetus

A developing mammal or human within the womb, after the embryonic stage and before birth.

Embryo

An embryo is an early stage of development of a multicellular organism following fertilization, prior to becoming a fetus.

Blastocyst

An early stage of embryonic development in mammals; a structure formed in the early development of mammals. It possesses an inner cell mass, which subsequently forms the embryo.

Conception

The process of fertilization where a sperm cell unites with an egg cell, leading to the formation of a zygote.