An Attempt to Create a Trend or Acceptance of a Product

question 114

Multiple Choice

An attempt to create a trend or acceptance of a product through word-of-mouth communication is called

• A)guerilla marketing.
• B)viral marketing.
• C)buzz marketing.
• D)personal publicity.
• E)conversational promotion.

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Definitions:

Reporting Bias

A type of bias that occurs when the reporting of data or findings is influenced by the nature or outcomes of the research, leading to a distorted presentation of results.

Sock Puppeting

Refers to the act of creating a fake online identity to praise, defend, or create the illusion of support for oneself or one's company.

Paid Influencer Program

A marketing strategy where brands compensate influencers to promote their products or services on various social media platforms.

Blogger

An individual who writes or maintains a blog, sharing information, opinions, or personal experiences online.