Solved

Scenario 16

question 121

Multiple Choice

Scenario 16.1 Use the following to answer the questions.When introducing a new vehicle targeted to the under-30 population, Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends. After a few weeks, then a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the under-30 age group, and used drive-by billboards in the large cities near the nightclub areas.
-Refer to Scenario 16.1. Which of the following is not an integrated communications tactic used by Toyota?

Describe the role and functions of international and regional trade agreements.

Understand how income distribution affects market targeting and segmentation strategies.

Understand the impact of external forces like technology on marketing strategies.

Recognize the role of international financial institutions in the global economy.

Definitions:

Basic EOQ Model

An inventory management formula known as the Economic Order Quantity model that determines the optimal order quantity to minimize the total costs of holding, ordering, and shortage.

Setup Cost

The initial expenses incurred in preparing a machine or process for production, typically including costs associated with configuring equipment and labor.

Carrying Cost

Costs related to the storage or maintenance of inventory for a duration, encompassing warehouse storage fees, insurance premiums, value depreciation, and the potential loss of other opportunities.

Reorder Point

The inventory level at which an order is triggered to replenish stock before it runs out.