Scenario 17

question 29

Multiple Choice

Scenario 17.1 Use the following to answer the questions.The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1. If the ads include both the Venza and the Ford Edge, they would be examples of​​

• A)institutional advertising.
• B)public relations.
• C)product advertising.
• D)comparative advertising.
• E)competitive advertising.

---

Definitions:

Inguinal Ring

An anatomical structure in the groin area through which the spermatic cord (in men) and the round ligament of the uterus (in women) pass.

Direct Inguinal

Pertaining to a type of hernia that occurs when tissue protrudes directly through a weak spot in the abdominal muscles near the inguinal canal.

Femoral

Pertaining to the femur or thigh bone, often used in context of femoral arteries, nerves, or fractures.

Yellowish Nodules

Small, yellow-colored lumps on the skin, often indicative of underlying lipid disorders or specific dermatological conditions.