Scenario 17

question 5

Multiple Choice

Scenario 17.1 Use the following to answer the questions.The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1. Advertisements such as the one proposed above for the Camry and hybrid SUVs, are most likely an example of

• A)product advertising.
• B)comparative advertising.
• C)competitive advertising.
• D)institutional advertising.
• E)reminder advertising.

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Definitions:

American Economy

The economic system of the United States, characterized by a mixed economy with both private enterprises and government involvement.

Opportunities for Women

Chances or avenues available for women to advance, grow, or succeed in various fields, emphasizing progress towards gender equality.

Retail Industry

Comprises businesses that sell goods and services directly to the end consumer for personal, non-business use.