When a Company Promotes Its Position on a Public Issue

question 21

Multiple Choice

When a company promotes its position on a public issue, this is specifically referred to as ____ advertising.

• A) institutional
• B) product
• C) advocacy
• D) issue
• E) competitive

---

Definitions:

New Product Development

This refers to the complete process of bringing a new product or service to the market, encompassing idea generation, product design, and marketing strategy.

Product Design

The process of creating a new product to be sold by a business to its customers, focusing on specifications, features, and aesthetics.

Holistic

An approach that emphasizes the importance of the whole and the interdependence of its parts, often used in management and problem-solving to consider all factors.

Aesthetic

Pertains to the nature of beauty, art, and taste and the creation and appreciation of beauty.