Dial Soap's Advertising Slogan "Aren't You Glad You Use Dial

question 181

Multiple Choice

Dial Soap's advertising slogan "Aren't you glad you use Dial? Don't you wish everybody did?" exemplifies the use of ____ advertising.

• A) reinforcement
• B) offensive
• C) comparative
• D) institutional
• E) defensive

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Definitions:

Cardinal Trait

A dominant personality trait that defines a person's overall behavior and attitudes, according to Gordon Allport's theory.

Independent Trait

A characteristic or quality that makes an individual self-reliant and capable of thinking or acting without the need for external support.

Primary Trait

A dominant characteristic that defines or significantly influences an individual's personality or behavior.

Mature Personality

A psychological concept referring to a state of full psychological development and self-actualization.