One Way for a Company to Measure the Effectiveness of Its

question 132

Multiple Choice

One way for a company to measure the effectiveness of its publicity-based public relations efforts is to

• A) tabulate the equivalent in advertising dollars if the time and space were purchased.
• B) ask for return of reply cards.
• C) calculate market share increase.
• D) count the number of exposures in the media.
• E) conduct an environmental audit of media alternatives.

Recognize the importance of media metrics (ratings, share points) in advertising planning.

Learn about the challenges and considerations in global advertising campaigns.

Understand the importance of leading by example to create a socially responsible organizational culture.

Recognize rationalization as a step toward unethical behavior and its implications.

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Definitions:

Orgasmic

Orgasmic pertains to the climax of sexual excitement, characterized by intensely pleasurable feelings centered in the genitals and, in some cases, other parts of the body.

Divorce

The formal legal termination of a marital union, dissolving the bonds of matrimony between two parties.

Initiated

Started or began a process, activity, or event.

Relationship Deterioration

The process through which interpersonal relationships decline over time, which may occur due to lack of communication, conflicting values, or external pressures, leading to dissolution.