Scenario 17

question 29

Multiple Choice

Scenario 17.1 Use the following to answer the questions.The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1. If the ads include both the Venza and the Ford Edge, they would be examples of​​

• A)institutional advertising.
• B)public relations.
• C)product advertising.
• D)comparative advertising.
• E)competitive advertising.

---

Definitions:

Randomly Assign

The process of allocating people or resources to groups or categories in a way that lacks any specific pattern, order, or objective.

Systems Theory Approach

A perspective that views entities as open systems interacting with their environments and emphasizes the interrelatedness of components within an entity.

Input-Process-Output Model

A framework used to understand how groups transform inputs (resources, information, etc.) through processes (communication, decision-making) to produce outputs (solutions, decisions).

Social Exchange Theory

A theory suggesting that human relationships are formed based on a subjective cost-benefit analysis and the comparison of alternatives.