Scenario 17

question 5

Multiple Choice

Scenario 17.1 Use the following to answer the questions.The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the Venza, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the Venza and its most likely competitor, the Ford Edge. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs.
-Refer to Scenario 17.1. Advertisements such as the one proposed above for the Camry and hybrid SUVs, are most likely an example of

• A)product advertising.
• B)comparative advertising.
• C)competitive advertising.
• D)institutional advertising.
• E)reminder advertising.

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Definitions:

Survivor

A person who has lived through a challenging or life-threatening event.

Rape

A criminal act involving sexual intercourse or any form of sexual penetration carried out against a person without their consent.

Therapeutic Intervention

Actions or treatments undertaken to improve a patient's health or to treat a disorder, ranging from medications to counseling.

Empathetic Communication

The practice of listening and responding to others in a way that builds mutual understanding and trust, emphasizing empathy.