A Public Relations Audit Is Used to Assess an Organization's

question 164

True/False

A public relations audit is used to assess an organization's image among its publics or to evaluate the effect of a specific public relations program.

---

Definitions:

Personal Computer Industry

The sector of the economy that manufactures and markets desktop, laptop, and related personal computing devices.

Composite Score

An overall rating or assessment made up of several individual scores or measurements.

Holding Cost Rate

The percentage of the value of inventory held in storage, reflecting the cost associated with storing and maintaining it over a given period.

Economical

Pertaining to efficient resource usage or offering good value for money.