Creating a Favorable Impression and Developing Rapport with Prospective Customers

question 171

Multiple Choice

Creating a favorable impression and developing rapport with prospective customers is a critical part of the ____ step of personal selling.

• A)following up
• B)making the presentation
• C)approach
• D)prospecting
• E)preapproach

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Definitions:

Inelastic Demand

A scenario where the product's demand remains largely unaffected despite variations in its price.

Licensing

A requirement that one obtain permission from the government in order to perform certain business activities or work in various occupations.

Essential Resource

A fundamental input or asset that is necessary for the production processes or for sustaining life and economic activities.

Taxi Cabs

Licensed vehicles for hire that provide passenger transport services for a fare, traditionally hailed on the street or booked in advance.