Scenario 18

question 161

Multiple Choice

Scenario 18.2 Use the following to answer the questions.The Presto Company manufactures several types of household appliances, including blenders, waffle makers, and home deep fryers. Presto sells its products to retail stores such as Kohl's, Macy's, and J.C. Penney's, through its own salesforce. Kerry Wilson is one of Presto's salespeople, and is responsible for stores headquartered in Region 1 of the U.S. Kerry has just come from a monthly meeting where she has been informed about the new stovetop grill that will be part of next season's lineup. Presto's marketing department has developed a promotional plan for the new grill and outlined that plan for the sales staff in the meeting. The promotional plan for the next 60 days will include television commercials which demonstrate the new grill, in-store rebates, and a customer contest for the best grilled sandwich recipe. In addition, Kerry and other members of the salesforce will be given a free grill for their own home use so they can become more familiar with the product. Presto is also offering a free trip to New York City for their staff salesperson who has the highest dollar in sales to his or her stores. To encourage the retail stores to push this product, Presto will offer the retail store a $5 discount for each grill that the store purchases after the 60-day promotion is over.
-Refer to Scenario 18.2. Presto's use of a free trip to New York is an example of ____, while the $5 discount to its retail stores is an example of ____.

• A)a trade allowance; a buy-back allowance
• B)a buying allowance; a dealer loader
• C)a dealer loader; a buy-back allowance
• D)a sales contest; a buy-back allowance
• E)a sales contest; a buying allowance

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Definitions:

Tropical Rain Forest

A dense, warm, wet forest biome located near the equator, known for its biodiversity and role in the global climate.

Nutrient Poor

Describes environments or substances that lack sufficient nutrients to support healthy plant or animal growth.

High Density

A characteristic referring to a substance having a high mass per unit volume, often compared within the context of different materials or components.

Temperature Range

The variation between the minimum and maximum temperature values that an organism, device, or environment can endure or operate within.