Which of the Following Is a Reason Why the Use

question 71

Multiple Choice

Which of the following is a reason why the use of sales promotion has increase dramatically? ​

• A)Customers are more responsive to advertising.
• B)Brand loyalty is increasing.
• C)Retailers are demanding greater promotional efforts from manufacturers to boost profits.
• D)Retailers are placing a stronger emphasis on long-term results versus short-term results.
• E)Customers are less responsive to personal selling.

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Definitions:

Group Stereotypes

Widely held but fixed and oversimplified images or ideas of a particular type of person or thing within a group.

Perceptual Gestalt

An approach in psychology that emphasizes the organization of perception into whole forms rather than the mere aggregation of parts and segments.

Peripheral Route to Persuasion

The peripheral route to persuasion is a concept in social psychology that suggests individuals may be influenced by incidental cues, such as the attractiveness of the speaker, rather than the content of the argument.

Noisy

Noisy describes environments, situations, or objects characterized by a high level of sound, often unpleasant or disruptive.