Although Maybelline Would Like to Use ____ as a Consumer

question 38

Multiple Choice

Although Maybelline would like to use ____ as a consumer sales promotion method, this method has extremely high labor costs that are more affordable for higher-end make-up companies such as Clinique and Estée Lauder.

• A)frequent-user incentives
• B)demonstrations
• C)coupons
• D)rebates
• E)consumer contests

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Definitions:

Competitiveness

The ability of a company or country to maintain and gain market share by producing goods or services more effectively than competitors.

Union Power

The collective strength and influence a group of workers has through their union, often used to negotiate working conditions and wages.

Economic Conditions

The state of the economy at a given time, including factors such as inflation rates, unemployment levels, and GDP growth.

Skill Depth

The level of expertise or proficiency an individual has in a specific skill area.