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The Primary Goals of Personal Selling Are Finding Prospects, Convincing

question 140

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The primary goals of personal selling are finding prospects, convincing prospects to buy, and keeping customers satisfied.


Definitions:

Personality Traits

Enduring characteristics or qualities that determine an individual's behavior, thoughts, and emotions, shaping their overall personality.

Reciprocal Determinism

A concept in psychology proposed by Albert Bandura that suggests an individual's behavior both influences and is influenced by personal factors and the social environment.

Reciprocal Determinism

A concept in social cognitive theory stating that a person's behavior, personal factors, and the environment continually interact and influence each other.

Extravert

A personality trait characterized by a focus on external sources of stimulation and a high level of outgoingness and sociability.

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