When Determining the Characteristics Desirable in Salespeople, the Sales Manager

question 1

True/False

When determining the characteristics desirable in salespeople, the sales manager should analyze the characteristics of the successful and ineffective sales personnel within the firm.

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Definitions:

Product Invention

The creation of a completely new product that did not previously exist, often involving innovation and the development of new technologies or ideas.

Product Extension

The strategy of introducing additional versions of a product to the market, which may vary in size, flavor, or other characteristics.

Product Customization

The process of modifying or building a product according to the specific requirements or preferences of the customer.

Product Integration

A marketing strategy where products are placed into non-advertising content, such as TV shows or movies, in a way that promotes the product naturally within the storyline.