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When a customer is considering the purchase of a product in a less-familiar product category, that individual is likely to rely more heavily on
Magnetic Resonance Imaging
A radiological method that creates imagery of the body's structure and physiological functions by employing powerful magnetic fields and radio frequencies.
Computerized Tomography
A diagnostic imaging method that utilizes multiple X-ray snapshots captured from various perspectives to generate slice-like pictures of particular body regions.
Positron Emission Tomography
A sophisticated imaging technique that produces detailed, three-dimensional images of processes within the body using a radioactive tracer.
Electroencephalograph (EEG)
A diagnostic tool that records electrical activity in the brain using small, metal discs attached to the scalp.
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