Solved

Scenario 19

question 125

Multiple Choice

Scenario 19.2 Use the following to answer the questions.
The BASF Chemical Company in Germany has developed a new rubberized coating. The product has an application for cell phones and other hand-held electronic devices that gives them protection from falls and scratches. BASF plans to market the product directly to businesses that manufacture the casings for these types of products. BASF currently uses a system of salespeople headquartered in Germany, while its primary business customers are in China.
Refer to Scenario 19.2. BASF is considering the problem of actual distance in delivering its product from the plant in Germany to some of its customers in China. Which pricing strategy would help overcome this problem?

Definitions:

Foreign Policy Elite

A group of people, typically from a country's government, intellectuals, and experts, who have a significant influence on the formation of foreign policy.

Late Nineteenth Century

The period from 1870 to 1899, characterized by industrial growth, colonial expansion, and significant social and technological changes.

Early Twentieth Centuries

The period from 1901 to 1940, marked by significant technological, political, and social changes globally.

William H. Seward

An American politician who served as the Secretary of State under Presidents Abraham Lincoln and Andrew Johnson, known for his staunch anti-slavery stance and for negotiating the purchase of Alaska from Russia in 1867.