Setting Prices for Business Customers Is Very Similar to Setting

question 187

True/False

Setting prices for business customers is very similar to setting prices for consumers.

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Definitions:

Physiological Arousal

The body’s response to a stimulus, which includes increased heart rate, sweating, and heightened senses.

States of Emotion

The temporary emotional experiences or feelings that vary in intensity and occur in response to external or internal events.

Two-Factor Theory

The Schachter-Singer theory that to experience emotion one must (1) be physically aroused and (2) cognitively label the arousal.

Sympathetic Nervous System Activity

Part of the autonomic nervous system that prepares the body for "fight or flight" responses, increasing heart rate, blood flow, and energy release.