Scenario 20

question 127

Multiple Choice

Scenario 20.1 Use the following to answer the questions.Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 20.1. Ray-Ban's plan of gathering information about the other brands sold in department stores, including their prices, would most likely be used in a ____ basis for pricing.

• A)Cost
• B)Competition
• C)Demand
• D)Customer
• E)Market

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Definitions:

Leaking Pipeline

A metaphor for the continuous loss of individuals from a particular career path or educational trajectory, often used in discussions of diversity and inclusion.

Gender Prejudice

Preconceived opinions or judgments about individuals based solely on their gender, often leading to discrimination.

Organizational Culture

The shared values, beliefs, norms, and practices that shape the social and psychological environment of a business organization.

Inclusivity

The practice of including people from all backgrounds, ensuring equal opportunities, and embracing diversity in decision-making, policy formation, and community building.