A Market Share Objective

question 96

Multiple Choice

A market share objective

• A) is not recommended when sales for the total industry are declining.
• B) is not especially useful when sales for the total industry are increasing.
• C) is not especially useful when sales for the total industry are flat.
• D) is useful primarily in an industry where total sales are increasing.
• E) can be used effectively whether total industry sales are rising or falling.

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Definitions:

Systematic Factors

Factors that affect the entire market or a large segment of the market, such as economic, political, or social changes.

Expected Inflation

The anticipated rate at which the general level of prices for goods and services will rise over a period, eroding purchasing power.

Lintner

Lintner refers to John Lintner, an economist known for his work on the dividend policy of firms and contributions to the capital asset pricing model (CAPM).

Miller and Scholes

Refers to Merton Miller and Myron Scholes, economists recognized for their work in finance, including the development of the Black-Scholes model for option pricing.