The Decision of Macy's to Use Even Prices Such as $60

question 182

Multiple Choice

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo is an application of ____, where ____ prices are often used to _____.

• A) odd-even pricing; even; give a product an upscale or exclusive image
• B) odd-even pricing; odd; show customers products are priced based on tradition
• C) prestige; premium; give a product an upscale or exclusive image
• D) prestige; even; make it easier for consumers to compare
• E) odd-even; even; facilitate comparison to competitors' prices

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Definitions:

Retail Business

A commercial strategy where products are sold directly to end-users, usually in small amounts.

Legal Taxable Entity

An organization or individual recognized by law as a unit that is required to pay taxes on income, assets, or transactions.

Corporation

A legal entity that is separate and distinct from its owners, who are shareholders, and it has its own rights, privileges, and liabilities independent of the owners.

Modular Homebuilder

A company that specializes in constructing homes that are primarily built off-site, in sections, and then assembled on-site.