Scenario 20

question 19

Multiple Choice

Scenario 20.2 Use the following to answer the questions.
Glenwood Pet Hospital is considering implementing a new pricing strategy for its veterinarian services. After reviewing the previous three years' revenue, Glenwood finds that most of its customers bring their pets in for the required annual vaccinations and then only if the animal is ill. Glenwood's objective is to generate more income per customer on an annual basis. The hospital has previously priced its services by charging a flat fee for the office visit, a fee for each vaccine, and a fee for each type of examination beyond the basic office visit. Most customers pay the flat office fee and a fee for a rabies vaccine. Glenwood is now considering a new plan where the pet owner would pay one fee that would cover an office visit, the required rabies vaccine, and additional vaccines that prevent heartworm, kennel-cough, and fleas. Glenwood hopes to encourage the pet owners to view their pet's health as part of a prevention program, rather than a one-time annual visit.
Refer to Scenario 20.2. Glenwood has decided that it is going to offer a special package offer if the prevention plan is purchased within the first 30 days of each year's time for vaccinations. This type of pricing strategy would be an example of

• A) customary pricing.
• B) secondary-market pricing.
• C) introductory pricing.
• D) periodic discounting.
• E) random discounting.

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Definitions:

Flexible Production Budget

A Flexible Production Budget adjusts its allocations based on the level of actual activity or output, providing a more accurate reflection of costs and operations.

Variable Costs

Costs that fluctuate in direct proportion to changes in production volume or activity level.

Fixed Costs

Expenses that do not change with the level of production or sales activities, such as rent, salaries, and insurance.

Direct Labor Budget

A financial plan that estimates the cost of direct labor required to meet production goals.