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A Marketer Uses Only One Pricing Objective to Avoid Organizational

question 35

True/False

A marketer uses only one pricing objective to avoid organizational confusion.


Definitions:

Profit Centres

Divisions or segments of a business with direct responsibility for generating profits.

External Sales

Sales made to customers outside of the company, as opposed to internal transactions within the company.

Total Assets

The sum of all the assets owned by a company, including both current and non-current assets.

Return on Investment

A financial metric used to measure the profitability or efficiency of an investment, calculated by dividing net profit by the initial cost of the investment.

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