When PepsiCo Takes the Information Collected Through Research and Attempts

question 16

Multiple Choice

When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental

• A) scanning.
• B) forces.
• C) management.
• D) manipulation.
• E) analysis.

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Definitions:

Norms

Shared beliefs or standards of acceptable behavior within a group or society.

Worst-case Scenario

The most severe or unfavorable outcome that may happen in a given situation.

Performance Norms

Standards and expectations set within a group or organization that dictate the level of performance and behavior of its members.

Cohesiveness

The degree to which members of a group or team are united and motivated to achieve common goals.