While Silk Soymilk Engages in Environmental Scanning and Analysis, the Company

question 104

Multiple Choice

While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.

• A) inactive
• B) reactive
• C) proactive
• D) negative
• E) variable

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Definitions:

Average Fixed Cost

Represents the fixed costs of production (costs that do not change with the level of output) divided by the quantity of output produced.

Total Cost Curve

A graphical representation showing the total cost incurred by a firm at different levels of output.

Variable Input

An input in the production process that can be adjusted in the short term to change the level of output.

Marginal Product

The additional output that is produced by adding one more unit of a specific input, while holding all other inputs constant.