Due to Limited Resources, a Consumer Decided to Serve Hawaiian

question 161

Multiple Choice

Due to limited resources, a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne. As a result of this action, Korbel and Hawaiian Punch can be viewed as ____ competitors.

• A)generic
• B)product
• C)total budget
• D)oligopolistic
• E)pure

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Definitions:

Buying Decision

The process of evaluating and choosing from available alternatives to purchase a product or service.

Question Close

A sales strategy that involves closing a deal by asking the customer a question that assumes the sale has been made.

Purchase Manager

An individual responsible for acquiring goods and services for their organization at the best possible price.

Referral Close

a sales strategy where the close is achieved by encouraging the potential customer to make a decision based on the positive experience or recommendation of another satisfied customer.