Scenario 3

question 90

Multiple Choice

Scenario 3.1 Use the following to answer the questions.Meyers' Sporting Goods, a national chain, has been doing business with Soljur Sports, a manufacturer of skateboards, for several years. Recently, it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year. The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores, to see if they too were likely hit with a higher cost.The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers. The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard. The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission.
-Refer to Scenario 3.1. A regular customer of Meyers Sporting Goods feels that some of its advertisements are deceptive. He responded to an ad for sale skateboards one hour after the store opened and found that none were left. Where should he file a complaint?

• A)Federal Advertising Commission
• B)National Advertising Review Board
• C)Consumer Product Safety Commission
• D)Better Business Bureau
• E)Office of Consumer Affairs

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Definitions:

Prepackaged Meal

A meal that has been prepared, packaged, and sold in a ready-to-eat form.

Discovering Consumer Needs

The process of researching and understanding the requirements, desires, or problems of consumers to develop products or services that meet these needs.

New Products

Innovations or items that have been recently introduced to the market, offering fresh options to consumers.

Sales and Manufacturing

The process that involves both the creation of products and their sale to customers.