​At the Beginning of Each of Your Marketing Strategy Team

question 84

Multiple Choice

​At the beginning of each of your marketing strategy team meetings, each team member gives a presentation on the current status of a key force in your company's marketing environment. The following brief presentations were given by your team members: 1. John's presentation focused on the competitive forces in your industry.2. Karen's presentation focused on the internal dynamics in your company.3. Brandon's presentation focused on the political events emanating from Washington D.C.4. Susan's presentation focused on what is driving the technology changes happening in the country."5. Beverly's presentation focused on the most recent economic projections issued by the Federal Reserve Bank of New York.After reviewing the presentations, you can conclude that"

• A)Beverly spoke about the economic forces and Karen spoke about the political forces in the marketing environment.
• B)Brandon spoke about the sociocultural forces and Susan spoke about the technological forces in the marketing environment.
• C)John spoke about the competitive forces and Karen spoke about the political forces in the marketing environment.
• D)Beverly spoke about the economic forces and Susan spoke about the technological forces in the marketing environment.
• E)Karen spoke about the political forces and Brandon spoke about the legal and regulatory forces in the marketing environment.

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Definitions:

Work Organization

The way in which work is structured and managed within workplaces, including the division of tasks, roles, and responsibilities.

Technological Control

The use of technology to monitor, manage, or direct the behavior of systems, organizations, or individuals.

Neil Postman

An American author, educator, and media theorist known for his work on the impact of technology on society, particularly television and digital media.

Economic Growth

An increase in the production of goods and services in an economy over a period of time, often measured as a percentage increase in real gross domestic product (GDP).