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Managers should look at any variance that is significant.
Inspirational Appeal
An influence tactic that seeks to motivate and engage others by appealing to their emotions or ideals.
Enthusiasm
A strong excitement or eagerness about doing something or about something that interests one.
Commitment
A psychological state or an enduring pledge or promise that influences an individual's or group's persistence and dedication to a goal, task, or relationship.
Political Communications
Candidate-to-voter communications; dynamic, interactive campaign-based process among politicians, the news media, and the public.
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